Tennis Channel is the only video destination dedicated to both the professional sport and tennis lifestyle. A hybrid of comprehensive sports, fitness, pop culture, entertainment, and travel content, the network is home to every aspect of the worldwide tennis community. With the most concentrated single-sport coverage in television, Tennis Channel has rights at all four Grand Slams as well as most top-tier tour competitions and more. It’s the only network rallying the sport’s top events into one platform, delivering year-long coverage by the highest caliber on-air talent.
Tennis Channel has one of the most affluent audiences in all of television, attracting well-educated, influential and active viewers.* These hard-to-reach upscale viewers watch Tennis Channel at a much higher rate than average viewers – nearly two times more among the highest income breaks.** Unique to sports networks, Tennis Channel offers the only balanced adult buy in sports, reaching both male and female decision makers. (2016 Spring Ipsos Affluent Study*, Comscore TV Essentials Jan-Jul 2016**)
Among television’s fastest growing audiences thanks to leverage from our new owners, Sinclair Broadcasting Group, growing its national footprint from 37 million to over 50 million in 2017.
UNCLUTTERED ENVIRONMENT –
Advertiser’s brand messages thrive on Tennis Channel in the second most uncluttered environment in all of U.S. television. Tennis Channel’s short commercial breaks separate a brand’s message from its competitors while offering the most “A” positions for your commercials.
(Source: ispots Network Ad Load Analysis, First Quarter 2016)
Tennis Channel has coverage of all four Grand Slams: Australian Open, Roland Garros, Wimbledon and US Open. The network also features more than 100 of the world’s top tournaments. Among them are the prestigious ATP World Tour Masters 1000, ATP Championships, Davis Cup, Fed Cup, Hopman Cup and World Team Tennis.
Court Report – A one or two minute news segment updating viewers on the latest happenings and information in the tennis world. Daily primetime reports airing at 8 p.m. with three to four repeats from 9 p.m. – 3 a.m.
Center Court presents tennis with the same impact as the Grand Slams – it’s “Always Major” with 100+ days of Grand Slam treatment. Tennis Channel seamlessly covers multiple concurrent tournaments across the globe live, broadcast from Tennis Channel’s Hayden studios. This “whip-around” coverage presents the best matches with the top players around the world, garnering solid ratings.
SHORT FORM SPONSORSHIP OPPORTUNITIES:
Fitness, Instructional, and Nutrition short form that takes aim at boosting one’s game. Hosted by premiere coaches and contemporary tennis icons, this short form series helps gives tips to viewers strengthen their health and performance on and off the court.
Travel short form that takes viewers on a tour of exquisite cities from major tournaments around the world. Each travel short gives viewers an inside look at what the players and locals experience at select tournament cities, highlighting the iconic imagery, celebrated landmarks and unique landscapes that define these spectacular tennis destinations.
Tennis Channel travels to the best tournaments in the world in search of the future of tennis, exposing the top 10 up and coming players who might not be known now but certainly will be soon. 10 to Watch is a series of shorts profiling and featuring the top 10 young male and female players of the year who have the passion, talent and drive to be the next top ranked player in the world.
Tennistory (video example – John Isner Mother’s Cancer Story)
Tennistory illustrates countless stories in tennis that define the history, heart and spirit behind the sport. Extraordinary short form series that takes you beyond the court exploring stories of the players and the game, from personal trials and triumphs to how they were pioneers that changed the sport.
Brand new custom short form covering the “can’t miss” industry events of the year. From player parties to charity and sponsor events, Tennis Channel keeps viewers informed on what’s happening in the tennis world throughout the year.
Bag Check (video example – John Isner Bass Pro)
One of the most popular Tennis Channel features, showing fans all the gear the pros carry around. From shoes to racquets, from good luck charms to snacks, we’ve seen it all and Bag Checks give the fans a chance to see it too.
From match highlights to tournament updates and statistical analysis, to panel discussions, Tennis Channel offers advertisers a multitude of ways to organically integrate into Live match and studio coverage. With Tennis Channel’s best-in-class broadcasters and analysts consisting of Grand Slam Champions and former coaches, Tennis Channel talent take brand integrations to the next level.
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